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AI-Driven Growth for Ambitious Brands
Future proof marketing for artificial intelligence
Harness the power of Artificial Intelligence to transform your marketing.
At Sitera, we help B2B companies turn data into decisions, automation into action, and strategies into measurable success.
What we do
AI-Driven Marketing Strategy
We combine data science with business acumen to craft tailored strategies that deliver results.
Customer Journey Intelligence
Map, measure, and optimize every customer interaction using advanced analytics, machine learning, and deep buyer persona insights.
Revenue Growth Enablement
From lead gen to loyalty, we identify the biggest opportunities hiding in your data and turn them into revenue.
Why Sitera?
- Expertise in AI, analytics, and buyer-centric go-to-market strategy
- Proven results in complex, regulated industries like telecom, SaaS, and accessibility tech
- Content strategies grounded in real buyer behavior and intent
- Agile, insight-driven engagements designed to accelerate time-to-funnel and conversion
Humans need answers
Problem Definition: Align with Search Intent
Your customers start their journey by searching for answers. We craft SEO-optimized web pages and chatbot-ready content that aligns with user intent, helping search engines and AI tools recommend your solution. Clear problem definition is the first step to visibility and relevance.
Problem Identification: Guide Buyers Early in the Funnel
Before prospects become customers, they need to recognize and articulate their own pain points. Through data-driven content strategy, we help B2B buyers understand, quantify, and explore their challenges — accelerating awareness and funnel progression.
Quality Content: Drive Organic Growth with Authority
Search engines reward content that solves real problems — not content stuffed with keywords. We create high-quality, intent-driven content that demonstrates expertise, builds trust, and improves your search rankings by answering what your audience is truly asking
What to consider in a GTM plan?
AI needs a learning plan
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Unified content strategy
Build a content strategy that supports both brand awareness and AI performance. Align messaging with business goals, create governance policies, and ensure your content is consistent, compelling, and optimized for machine learning models and human users alike.
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Structured accessibility
Ensure your digital content is accessible to all users — including those with disabilities — and structured so that AI and chatbots can accurately interpret it. Semantic tagging, clear hierarchy, and inclusive design improve usability and trainability.
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Content for Answer Engines
Today’s AI tools and search engines reward intent-driven content. Shift from keyword stuffing to creating content that answers real questions, supports product adoption, and accelerates learning for both users and AI models.
Carmen Candlin, Founder & Principal Consultant, Sitera Consulting
Carmen Candlin is a strategist, data translator, and go-to-market expert who has spent over 15 years helping B2B companies grow smarter. At Sitera, she combines a deep understanding of AI, analytics, and automation with a sharp focus on buyer personas and real-world decision behavior.
Before founding Sitera, Carmen led sales and marketing strategy for Fortune 500s and high-growth startups alike — with particular experience in highly regulated industries like telecommunications, edtech and accessibility technology. Her superpower? Turning complexity into clarity.
Whether she’s mapping a nuanced customer journey, helping a team operationalize insights, or crafting a GTM plan that resonates with real buyers, Carmen brings curiosity, strategic rigor, and a bias for action to every engagement.