Only 5 Months Left: 3 High-Impact Moves to Hit Your Year-End Pipeline Goals

It’s late July. That means your sales team has roughly three months left to influence pipeline that will actually close this year. After that, it’s holidays, buying freezes, and deals that get pushed into next fiscal.

The good news? You still have time — if you focus your energy in the right places.

Here are 3 high-impact GTM moves you can make right now to give your team the best shot at finishing strong:

1. Requalify Your ICP and Focus on Fast-Moving Accounts

Not every target account is worth chasing this quarter. Use intent data, sales feedback, and win/loss analysis to refine your ICP and prioritize accounts showing urgency, budget, and decision-maker engagement.

Ask:

• Who’s actually showing signs of movement?

• Who hasn’t responded in 90+ days?

2. Audit Your Content for Late-Stage Buyers

This is not the time for top-of-funnel whitepapers or trend reports. Late-stage buyers want:

• Customer proof points
• ROI calculators
• Fast-read case studies
• Objection-handling one-pagers

Give your sales team the tools to accelerate conversations and reinforce urgency.

3. Run a 90-Day “Accelerator” Campaign

Pick 1–2 ICP segments and build a focused, time-bound campaign.

Messaging themes:

•  “3 things to fix before FY-end”
• “Your pipeline isn’t the problem — your persona is”
• “ROI in 90 days: why [solution] pays off fast”
  
  

Use outbound, inbound, and paid — but keep the audience narrow and the CTA strong. You’re optimizing for speed-to-pipeline, not brand awareness.

Conclusion

You don’t need a dozen new campaigns. You need ruthless focus.

You’ve got five months. Three with real selling time. Make every move count.

Need help identifying where to go all-in? Let’s talk: https://www.siteraconsulting.com/contact